Smagen først. Altid.

I have always drunk tea for one simple reason: I enjoy it. Not for its supposed health benefits, and certainly not because I follow a particular ritual.

I have also always preferred loose leaf. I like seeing the ingredients, knowing what goes into my cup and deciding how to prepare it. Tea bags never gave me quite the same feeling.

When I started thinking about RascalTea, I kept coming back to one idea: we remember the names of products we love. Why should tea blends not have identities of their own? I wanted someone to say “Wildcard is my favourite” and know exactly what they meant.

Quality was never up for negotiation. If I was going to create a tea brand, it had to begin with genuinely good ingredients.

And if we were going to do something different with the blends, why stop there? Tea deserves a more interesting way of being presented. RascalTea did not need to follow the same rules, sound like everyone else or take itself quite so seriously.

No elaborate ceremonies. No extraordinary promises. Just tea worth remembering.